PROJECTS

KAORIUM

AI that translates
scent to words

AI that translates scent to words

Scent to words, word to scents.

KAORIUM is the world's first AI system that verbalizes olfactory sensations through language developed by SCENTMATIC. By utilizing big data and natural language processing technology, KAORIUM can express each scent and flavor using a wide range of vocabulary, while its unique UX smoothly guides people towards finding the scents they desire.

KAORIUM image

Expand the way you
perceive scents

  • Scent to words
    「KAORIUM」の筐体の写真
    Visualize scents with words

    When a scent is placed on the coaster, the impression of the scent is visualized in words. By expressing sensory perceptions through language, scents that were once difficult to discern become more clearly perceivable.

  • Word to scents
    「KAORIUM」の筐体の写真
    Explore scents with words

    Upon selecting a word representing your impression of a scent, associated scents are displayed on the screen. You can then smell and compare results to find the scent you desire.

KAORIUM CONCEPT MODEL

Imagine the possibilities that could emerge from bridging the gap between scent and language. The KAORIUM Concept Model brings the possibilities of such new experiences into reality. The unprecedented experience of reading scents and smelling words heightens the sensitivity and resolution of our sense of smell and allows us to more fully immerse ourselves in the richness of scents.

User Feedback

  • Intimacy with
    fragrance

    I had not felt closely connected with a fragrance before, but I felt like I was able to find 'my fragrance'.

  • An unexpected
    discovery

    I was able to discover a scent different to that I would usually choose.

  • Ease of choice

    I feel that I've now found my personal base for selecting scents. I would like to use KAORIUM when choosing at the store.

PERFUME STORE INSTALLATION

INSTALLATION EXAMPLE

PARTNER

NOSE SHOP

KAORIUM was introduced for a limited time at NOSE SHOP (Shinjuku and Ginza branches), a perfume specialty shop that showcases up-and-coming perfumes from across the world. KAORIUM, by associating descriptive words to these fragrances, supported participants in selecting their favorites from the 20 unique fragrances made available by the NOSE SHOP.

Contribution to Retail Business

Staff
feedback

Many of our customers find it difficult to describe the fragrance they are looking for, but KAORIUM makes it easier for us to understand their preferences.

Store entry rate increase

Sales conversion rate increase

Installation of KAORIUM significantly improves store entry and purchase rates. Its positive influence on customer purchasing behavior at perfume retailers contributes to both increased customer attraction and sales.

KAORIUM
PROJECTS

  • Education

    Foster understanding of diversity and expressiveness through learning how we each perceive the world.

  • Eat&Drink

    Enjoy aromas and flavors more fully.

  • Shopping

    Explore fragrances and aromas to find your new 'me'.

  • Art&
    Entertainment

    Expand the world experienced through your sense of smell.

  • FOR SCHOOL
    Elementary school education program
    to develop sensitivity in smell
    PARTNER
    Leave a Nest

    KAORIUM supports students in verbalizing their impressions of scents and adding depth to their sense of smell. We are currently developing an innovative sensory education program designed for home economics which, through allowing students to experience the world through smell, seeks to enhance their sensitivity and observations of nature and their surroundings.

  • FOR SAKE
    Using language to explore
    the aromas and flavors of sake
    PARTNER
    Sake Sommelier Keita Akaboshi

    KAORIUM is infused with the linguistic expressivity of sake sommeliers. Using language to express sake's subtle aromas makes for easier selection and richer appreciation of flavours. As a menu tool for restaurants, KAORIUM provides a deeply unique sake experience.

  • FOR SAKE
    A new buying experience:
    discovering sake with AI
    PARTNER
    Kinokuniya

    Finding something you love amongst the wall of sake labels can be an arduous task. KAORIUM for Sake -- our sake sommelier AI -- helps you find the sake that is right for you based on your preferences and mood.

  • FOR FRAGRANCE
    A new buying experience:
    AI-enhanced fragrance discovery
    PARTNER
    NOSE SHOP, KO-GU

    Have you ever had trouble finding a fragrance for you among the myriad options available? KAORIUM assists you to delve deeper into your preferences by providing word representations of the fragrances you select and compare, allowing you to find a fragrance you can wear with confidence.

  • FOR CHOCOLATE
    Choosing chocolate is made easy by supporting you in distinguishing flavors
    PARTNER
    Dandelion Chocolate

    The wide range of flavors and aromas of craft chocolate, each differing based on their cacao origins, are put into words by KAORIUM, enriching the experience of choosing your favorite chocolate.

  • FOR ART
    Expansion into the sensory-enhancing
    world of art and entertainment
    PROJECT
    Expanding cognition through scent

    The novel sensation of experiencing scents via language provided by KAORIUM is also expanding into the realm of entertainment and art.

ABOUT US

SCENTMATIC

Digitalizing the
sense of smell.

SCENTMATIC is a business design group specializing in the olfactory experience. Through our scent⇔language AI translation system we offer the potential to add emotional experience value to any project.

Name SCENTMATIC Inc.
Location 6F, 4-22-7 Ebisu, Shibuya-ku, Tokyo 150-0013, Japan
Established November 22, 2019
President Toshiharu Kurisu
URL https://www.scentmatic.co.jp

Business Operations

Development of KAORIUM, an AI system expressing scents/flavors through language KAORIUM is used in:
- Scent Experience Products for Companies
- Service Planning and Development
- Scent Experience D2C Product Planning
- Scent Experience Planning and Development for Workshops and Educational Events
- Scent Experience R&D

PARTNER RECRUITMENT

  • 飲食店舗への導入

    KAORIUM in your store

    If you are a store considering introducing our system, please feel free to contact us. We will be happy to discuss details of the process, plans, and set-up methods.

  • 様々なシーンへの展開・共創

    Expansion/co-creation in a variety of contexts

    We are working to deliver new experiential value to a variety of contexts. Do not hesitate to reach out regarding collaboration on future developments and co-creation projects.

Please contact us with any queries you have.